Food Lifeline is proud to announce Amazon as a new teammate in this year’s “Together to End Hunger” holiday campaign.
For more than a decade, Amazon has been a major supporter of Food Lifeline, providing Amazon Fresh donations that are critical in providing nutritious meals to the nearly 1.6 million people this year who visit food banks across the region. And now, Amazon is leaning into the movement to end hunger in Western Washington by helping Food Lifeline reach millions of people to raise awareness about food insecurity.
“This is a tremendous partnership for us,” says Ryan Scott, Chief Development Officer for Food Lifeline. “This campaign is a natural extension of the work that Amazon has been doing for us for several years now.”
This month, Amazon is promoting Together to End Hunger with a month-long food drive and awareness campaign, featuring original art created by Seattle-based artist and muralist, Stevie Shao. The campaign will culminate at the Seattle Kraken game on November 22 at Climate Pledge Arena. Between 3 p.m. and 7 p.m., the public is encouraged to bring non-perishable food items, watch as Shao paints her “Together to End Hunger” mural live, and pick up their own advocacy patch featuring Shao’s design.
During the game, the Seattle Kraken will also honor three Food Lifeline drivers with its “Hero of the Deep” honor at center ice.
Throughout the month, Amazon is putting its muscle into social media and digital advertising to support the campaign.
“I can’t believe how much reach and awareness they are creating” says Mark Coleman, Senior Media and Marketing Officer for Food Lifeline. “For us, to have a message go viral is a huge opportunity. Amazon is helping us reach more than a million people during the time of year when we need help the most.”
For the teams at Amazon, the mission is a perfect match. “With nearly 1.6 million people in Western Washington experiencing food insecurity, Amazon is committed to helping solve this issue with and for our broader community,” said Kathy Sheehan, Vice President of Amazon Business Conduct & Ethics and former Food Lifeline board member. “Amazon and Food Lifeline have a common goal to bring everyone ‘Together to End Hunger.’ It will take all of us to know more and do more to solve this problem, so we hope the community will join us to raise awareness about food insecurity and donate food to help our neighbors in the Puget Sound.”
Learn how Amazon’s partners with additional food assistance organizations across the U.S., and additional ways they invest in the Puget Sound community.