Years ago, marketing was for big companies and major corporations that could afford staggering advertising budgets and seven-figure consultants. Today, technology has leveled the playing field, and that’s good news for us.
The democratization of technology now makes it possible for you to share your message with the entire world, with little or no money. You only need one piece of hardware and it’s already in your back pocket.
The most important tool in your non-profit marketing kit is…wait for it…your smartphone.
I’m so not kidding.